Search engine optimization has long been one of the most powerful ways for a business to engage and improve their standing with the online community. It’s one of the single most powerful facets of online marketing, 2016 was an extremely important year for the development and growth of SEO as a whole.
As you might have noticed reading about SEO anytime since 2015, the phrase “content is king” has become the stock phrase used, to sum up, this new era of SEO. While in the past keywords were king, today they have become a prince.
The biggest changes that we witnessed in 2017 were based on the same ideals as 2016 – making the web more interactive and more powerful for those without supreme technical knowledge.
After all, with so many people out there having dreams of starting their own business and running things for themselves it’s no surprise that the most valuable and effective tactics have become easier to put in place than ever before. Whilst 2016 looked to try and change the ideals of SEO to introduce the chances of being successful to a wider group of individuals, what will 2017/18 hold for us? Can we expect more of the same in the future?
Create Engaging And Informative Content
Whilst in the past SEO was sold as some kind of magic trick that you could simply pull out of a hat and use to benefit your business. The truth in 2017 couldn’t be further from that reality.
The last two years have seen a significant push towards removing gimmicky and short-term SEO results, instead of ensuring that websites are built on genuine foundations and actually hold unique and engaging content.
Today, it’s all about working hard and putting in the effort, same as you need to do with any other kind of business. SEO in 2017 is going to do a lot to dispel the myth that halts so many people succeeding online.
Natural does not come into it, and even with numerous changes to the structure of how SEO works make it more accessible to everyone, it’s not something that you can click your fingers and see results.
It’s a long-term process built on organic content and authority, taking away from the old methods of short-term gain and “magic buttons”. These were hallmarks of online marketing in the mid-2000s – today, it’s a whole new beast.
Another big change that we can expect to see being enforced in the future is the legitimacy of connecting your entire online presence together as one. Now, everything from your blog & website to social media & independent stores should all be paired up together to create an authentic ring of authority about your business brand.
By utilizing these profiles together, the power of multi-media sharing and getting posts to go “viral” on social media is going to be the way forward.
Interaction is going to play a more significant role, as websites with more genuine traffic and people taking part in various ways to comment and interact with a business that is available.
Therefore, making sure that all of your profiles are linked, sing from the same hymn sheet and make it easy for your users to generate their content and interact with your business.
Keywords Are Dying
Whilst in the past keywords was the easy way for limited software to make finding relevant pages easier for users. Today it’s so much more advanced. Searches are now built around more organic, realistic approaches to asking questions.
Keywords have been put to bed as a primary part of SEO, and in 2017 they will become more a supporting act that can be the icing on the cake for an exciting, engaging and truly professional website. This only underscores the fact that high-quality content that’s built on keywords being used naturally is the way forward for just about every online business. Rather than those robotic sounding searches we’ve all grown up with over the years.
The Mobile Era Is Here
Remember those stats that used to fly around from SEO companies about how, by a point later in the decade, more people would be looking at websites on their phone or tablets. Rather than looking at them on a desktop or laptop PC? Well, those statistics are finally beginning to sound like something other than a sales hook.
60% of the world use smartphones, which in itself is pretty incredible. Therefore, the onus is now on making sure that websites are responsive on both mobile devices and on traditional screens.
This changes the entire landscape, as now responsiveness is going to be something that SEO scores are built upon. If you can’t see your website optimally in both formats, you’re losing out on valuable SEO points.
These are just some of the most common trends that have been bubbling over the last year or two, and look to be the critical foundations of what we can expect in the years to come!